As of 2015, a number of automakers, including GM and Toyota, offer customers free oil changes in their dealership service centers as an incentive to purchase new cars from them. The practice is part of new-car maintenance programs that often include tire rotations and 27-point vehicle inspections.
While luxury automakers, such as BMW, have been offering free oil changes to their customers for many years, Toyota began doing so in 2010 and GM in 2013. GM's Cadillac brand, another luxury line, had a similar program in place for a number of years before the parent company extended new-car maintenance services to its Buick, Chevrolet and GMC brands.
Toyota's program offers free new-car maintenance for the first two years or 25,000 miles, whichever comes first. Volkswagen, meanwhile, offers a 36,000-mile/three-year new-car maintenance program that features four scheduled services.