What Services Does Royal Enfield Offer?


Quick Answer

Royal Enfield is a manufacturer of motorcycles. The company was formerly based out of the United Kingdom, but after the British operation ceased in 1970, Royal Enfield of India became the company's flagship branch. Royal Enfield had previously expanded to India based primarily upon a single contract with the Indian government, which requisitioned the company to provide nearly 1,000 motorcycles for its border patrol officers.

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Full Answer

The Indian government has consistently purchased large quantities of Royal Enfield's Bullet series, including the most recent iteration of the bike, the Bullet 500 EFI. As of 2016, the company also produces a number of other motorcycles including the Classic Desert Storm, the Classic Chrome, the Classic Battle Green, the Classic 500 and the Continental GT.

In 1990, Royal Enfield of India entered into a collaborative partnership with the Eicher Group, an automotive group with interests in tractors, commercial vehicles, automotive gears, exports and other automobile-related areas. Four years later, the partners merged and the official name of the company was changed from "Enfield India" to "Royal Enfield."

Beginning in the late 1990s, Royal Enfield began experiencing financial difficulties due to a drop in demand for its motorcycles. However, the company rebounded in the late 2000s and added a new facility in Chennai in 2013. As of 2016, Royal Enfield currently sells its motorcycles in 42 countries.

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