The Scion line of cars is produced by Toyota. The company founded the brand in 2002 in an attempt to increase its sales to so-called Generation Y consumers. The Los Angeles based design company Fresh Machine came up with the automobile design, branding, and advertising.
As of 2015, there are four basic models of Scion automobiles. The xB is a five-door model famous for its distinctive boxy design, and the tC is a three-door liftback. The iQ is a compact city car, and the FR-S is a rear-wheel drive sportscar. The company also sells special limited edition versions of their cars that boast premium features and usually a bright, distinctive paint scheme.
The name "Scion" means "descendant." Toyota decided to make smaller cars in 2002 because the company wanted to build cars geared toward younger drivers. Scion cars are small, powerful and affordable.
Scion builds its cars inexpensively, but includes better options than more expensive models. Scion cars get excellent gas mileage and all Scions come with Scion's Pure Price, which means there is never any haggling over the price of the car. The price listed is the price customers will pay. As another way to appeal to younger drivers, this makes the car-buying process faster and easier.