For a new 2015 four-door Jeep Wrangler, Kelly Blue Book lists a fair price at about $26,000, as of October 2015. This price can fluctuate by several thousand dollars, depending on which features the customer desires.
Less information is available about the 2016 model, but prices seem to be around $2,000 higher. On the other hand, the 2014 model should generally cost around $1,000 less than the 2015 one, and this trend holds true for older models.
However, customers should remember that all of these prices are averages on a much larger spectrum. There could be drastic differences based on the included features, so potential buyers should check out Kelly Blue Book or a similar vehicle pricing guide and pick their desired features to get a more accurate idea of the price.