On average, tires at Big O Tires are priced lower than tires at shops like Sears and DiscountTire.com but usually not by more than $10, as of 2015. Along with its in-house brand, Big O Tires sells tires from among the most well-known manufacturers, including Goodyear, BFGoodrich and Michelin.
Big O Tires operates primarily in the western United States, throughout over 20 states, but customers in other parts of the country can purchase from the company's partners in the TBC Retail Group. Retailers that are part of this group include NTB Tire & Service Center, Merchant's Tire & Auto Service Center and Tire Kingdom Service Centers.
Apart from selling tires, Big O Tires also offers such services as brake repairs, routine care, tire alignments, battery services and oil, lube and filter changes. Every service includes a free 22-point vehicle inspection, in which a certified mechanic checks the states of various parts under the hood as well as underneath the vehicle and checks the levels of such fluids as coolant, oil, transmission fluid, brake fluid and power steering fluid. To help customers with excellent credit ratings better afford the shop's services, Big O Tires offers financing options with low monthly payments.