In one popular Jaguar commercial, a British man appears to be in a James Bond movie as he outlines Jaguar's signature features. In another popular commercial, Sir Ben Kingsley and Tom Hiddleston star in another nod to the James Bond films.
One Jaguar commercial that aired in 2014 uses many James Bond references, including Q's laboratory. The villain in the commercial uses holographic images to highlight a Jaguar's features and drives away using a London underground tube service bay at the end.
The second popular commercial aired during the 2014 Super Bowl. It featured Sir Ben Kingsley and Tom Hiddleston as Bond bad guys. With the help of other British bad guys, the duo outlines Jaguar's attention to detail. Although the commercial is silly, it is effective and popular.