Popular four-wheeler ATV manufacturers include Yamaha, Polaris, Honda, Kawasaki, Suzuki and Can-Am. Some popular models from these brands include the Honda Pioneer, Yamaha Grizzly, Honda FourTrax and the Polaris RZR.
The first ATV in the world was produced by Honda, who were looking for an alternative product to sell during the slumping motorcycle sales months of winter, in 1970 and was called the Honda US90. The US90 featured a four-speed automatic transmission and retailed for $595 as the Honda ATC90. By 1975, farmers began to see the benefits of using an ATV on their land, as an ATV uses 8 percent of the fuel necessary to run a tractor.
Yamaha debuted its first ATV, the YT125 Tri-Moto, in 1979. In the 1980's the utility use of ATV's grew and 30 percent of total ATV use by 1985 included people who were riding for pleasure and for work. The '80s also saw the introduction of the Kawasaki KTL200-A1, a three-wheel ATV, the 192cc Honda ATC200E, and Suzuki's ALT50D and ALT125D three-wheel ATVs. By the end of the '80s, Kawasaki had 8 available models on the market.
These major brands are top-sellers year after year and have continued to introduce new products and features in recent years that take advantage of current technology and materials.