Popular automotive paint colors include white, black, gray and silver. White and black are the most popular colors, accounting for over 50 percent of new vehicles in 2014. Bright colors, such as red, yellow and blue, are used on some cars but are not as popular as neutral hues.
The most popular type of automotive paint finish varies by country and vehicle type. For example, while white was the most popular color for cars worldwide in 2014, the most popular color in North America was black. Additionally, while sedans and coupes are more likely to have white finishes, the most common color for sport utility vehicles is black.