Through much of its history, the Pontiac automobile company focused on passenger-oriented four-door sedans and two-door performance coupes, the latter of which were often characterized as muscle cars due to their high-powered engines. Later Pontiac models included SUV and minivan markets. Pontiac also made pickup trucks early in its history.
Though Pontiac is best-known for its passenger cars such as the Pontiac Bonneville and classic muscle cars such as the GTO and Firebird, the company produced an number of more eclectic models until its demise in 2010. Notable Pontiac models not fitting the passenger sedan or muscle car templates include the Fiero, the 2000-era GTO and the Aztek. The 1984 Fiero was a mid-engine coupe that had more design resemblance to a small European sports car than a big-block American muscle car, while the 2004 reintroduction of the GTO used a sedan body and a large V8 to attempt to revive the classic two-door GTO muscle car in a four-door incarnation. The Aztek was one of Pontiac's forays into the SUV market and was also one of the brand's largest sales flops. Though the mechanical elements of the vehicle were sound, the strange, angular styling and ribbed exterior cladding of the Aztek led several motoring publications to place it highly in their lists of the worst cars ever made.