The Pontiac GTO became known as "The Goat" due to an interpretation of the letters that make up its name. Figuratively speaking, the car's "defiant, stripped-to-the-basics personality" also had a hand in cementing the moniker, according to Edmunds.com.
It is speculated that the acronym GTO, which stands for Gran Turismo Omologato, was taken from the Ferrari 250 GTO. American consumers have a history of shortening the names of cars with multiple syllables, and this likely influenced the nickname of this Pontiac brand. "The Goat" is catchy, easy to remember and was essentially born out of convenience.
The Pontiac GTO is known as one the original American muscle cars. Originally built from 1964 to 1974, the automobile was re-released in 2004 after a 30-year production absence. New GTOs lacked the mystique of the original cars, according to Edmunds.com. Upscale, refined features, along with bland styling and a hefty price tag caused a lukewarm public response, which led consumers to avoid resurrecting The Goat nickname. The production of GTOs was discontinued after the 2006 model year.
Vintage GTOs are highly sought-after and collectible. Newer models can be purchased for much less, but they often represent a solid bargain in the performance car market.