As of 2015, there are no new Peugeot dealers in California or anywhere else in the United States. The French automaker stopped selling its cars in North America in 1991, and used models have become increasingly uncommon on the used car market.Continue Reading
Today a part of PSA Peugeot Citroën, the French auto conglomerate, the Peugeot brand quietly left production for American consumption in August 1991 after sales that had been declining during the previous five years. Sales in 1986 rang in at around 14,000 units, but by 1990, that figure had dropped to just 4,292 units. The brand could no longer shoulder the cost of localizing its line-up for North American tastes, and it left production for the Canadian market the same year.
In a news article published at the time, The New York Times stated that Peugeot found itself in a price predicament: its European cars were seen by buyers as less luxurious than brands such as BMW and Mercedes-Benz but carried higher pricing than mainstream family car brands such as Ford and Toyota. With buyers unwilling to pay the extra premium and currency exchange rates contributing to the problem, Peugeot could no longer make a business case for an American dealer network, as its then-new 405 sedan model failed to live up to sales expectations.
Those seeking used Peugeot models may want to check online classifieds such as Craigslist or eBay Motors, which list only a handful of Peugeot models for sale in California, as of May 2015. Importing new Peugeot models from France or elsewhere into the United States is illegal in most cases.Learn more about Buying & Selling