Who Names Truck Models?


Quick Answer

Automotive manufacturers often name their trucks and other vehicles by consulting with marketing experts to find a name that they believe to be appealing to the vehicle's target demographic. Many truck names also feature numeric indications of the truck's size class.

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Full Answer

Naming vehicles is often an expensive and difficult process, as the wrong name for a vehicle may reduce its appeal to potential customers. Marketing experts attempt to find names that they believe are going to entice buyers of a vehicle to purchase it based on its resonance with those buyers. For example, the Chevrolet Silverado and Ford Ranger trucks both have names that are evocative of the American West, appealing to the practical, independent and rural nature of many potential truck buyers.

Some of the most famous trucks have only a few letters or numbers in their name, such as the Ford F-150 and F-250 trucks. This derives from an early naming convention for Ford's first F-series trucks where the half-ton, three-quarter ton and heavy-duty models were named F1, F2 and F3, respectively. This was changed to the more familiar F-100, F-250 and F-350 in 1953. This naming convention also established precedent for similar truck size indicators in the names of trucks made by other manufacturers, such as the Ram 2500 or Silverado 2500HD.

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