The hot-rod market segment is resilient and consistently healthy, according to the Specialty Equipment Market Association. The market consists of automotive aftermarket and performance part retailers and promotions from car shows and competitive racing events.
As of 2016, the hot-rod market revolves around modifying and restoring classic cars. There are a number of retailers whose only business involves selling aftermarket parts to modify classic cars into street rods, muscle cars and open wheel racecars. These retailers include Speedway Motors, Southern Rods and Parts, and Pete and Jake's Hot Rod Parts.
Hot-rod promotional events include National Hot-Rod Association drag races, National Muscle Car Association races and the Pro Stock Hot Rod Power Tour.