Les Schwab virtual wheels most likely refers to visualization software developed by the technology company Burkson and used by Les Schwab Tires, among other companies. The software, called RideStyler, allows customers to see thousands of different wheels on their vehicles.
The software is web-based, allowing companies to integrate the service into their own websites. RideStyler also allows customers to visualize tires and suspension kits for their vehicles. Besides Les Schwab, Burkson also provides the visualization software for Tire Kingdom, American Car Care Center and Big O Tires. Burkson also has provided services for companies such as Porsche, Fisker and Paul Mitchell.