The Barrett-Jackson auction company specializes in auctions of collector cars. These collectors cars include any rare or noteworthy vehicle with collectible value, though many of the cars sold by Barrett-Jackson are vintage American vehicles from the 1950s, 1960s and 1970s.
Most cars sold by Barrett-Jackson have relatively low mileages, and older cars are often meticulously restored before sale. Not all cars sold through Barrett-Jackson's auctions are vintage vehicles in the traditional sense. For example, cars auctioned at the company's Scottsdale, Arizona, auction in January 2015 included a 2004 BMW Mini Cooper, 2000 Mercedes-Benz SL500 convertible and 1985 Chevrolet Corvette.
Newer cars often have some additional distinguishing feature that makes them particularly collectible as compared to cars of the same vintage, such as the 30th Anniversary 1997 Chevrolet Camaro Z28-SS that is one of only 957 units of that vehicle produced. Performance is not a prerequisite for sale at a Barrett-Jackson auction; cars auctioned at the Scottsdale event also included a vintage 1946 Willys C2JA Jeep and a customized golf cart from 1977.
Barrett-Jackson auction events also often include vehicles that are heavily customized with cosmetic modifications, performance enhancements or other unique modifications, such as the 1994 Chevrolet Camaro capable of generating 1,000 horsepower that was on sale at the Scottsdale auction.