Most car dealer websites provide information on the vehicles available, finance options, services available through the dealership, and current dealership specials. The contact information for the different dealership departments and the features of each vehicle are also available on most dealership websites.
Car dealers design their websites to give the customer all the information she needs to make her feel that she is choosing the right car that fits her needs. Pictures of the car are a great advantage and allow a customer to find the right features in a style that is visually appealing as well. Information on a car that helps to influence a customer to buy includes miles per gallon, number of miles the car has been driven, research on the car, color options and specifications of the vehicle. Websites also usually feature an About Us section that explains how the car dealership was established. The ability to chat with a live agent, send an email about a specific vehicle, and get a online quote are some more advanced features of some car dealership websites. Keeping an accurate, up-to-date inventory of the dealership on the website gives the customers the best selection of vehicles the dealership offers.