The Nissan Motor Company created the Infiniti brand in the late 1980s to compete in the American luxury car market against established U.S. and European brands. Infiniti incorporated advanced engineering features, quality design, performance and craftsmanship into its vehicles while employing a customer-centered care concept through its dealerships to pamper Infiniti owners. The company succeeded in providing premium product quality and superior customer service and became the fastest growing luxury car brand in the United States in 2003.
Infiniti has continued to grow by reinventing and defining itself regularly, paying attention to its customers and developing new technologies. In 2012, Infiniti moved its headquarters out of the Nissan corporate complex in Yokohama, Japan. Infiniti set up its headquarters in Hong Kong and incorporated as Infiniti Global Limited. The reason for the relocation was Infiniti's belief that China would be the world's fastest growing market for luxury automobiles in the foreseeable future.
Infiniti has designed, developed and deployed into its fleet some of the most important high-tech vehicle safety and performance enhancement features in the industry. The car maker was one of the first to offer a rear backing camera with an LCD viewing screen and voice recognition for navigation, climate and audio controls in 2001 and 2002 model years respectively.
The company was the first automaker to equip its vehicles with lane departure warning systems, a 360-degree viewing monitor, blind spot intervention, hydraulic body motion control and backup collision intervention.