Harley Davidson's colors are white, orange and black. These colors give a strong contrast to each other in Harley Davidson's logo, which was first created in 1910.
Orange represents vitality, warmth and playfulness, but in the case of Harley Davidson, orange is more representative of self-esteem and adventure. The color white reminds one of cleanliness, clear thoughts, warmth and simplicity. Black is used by many marketers due to the impression of magnificence and sophistication. This gives an impression of quality and value. Harley Davidson, which was established in 1903, started out as a manufacturer of motorcycles. Today, it is more popular as a brand rather than as a powerful motorbike manufacturer.