Whereas both Ford and Dodge brands have manufactured models of trucks equivalent in terms of size and performance for over a century, brand loyalty can be strong among customers. The Ford F-150 ranked first and the Ram 1500 (formerly Dodge) ranked tenth in 2014 U.S. auto sales, according to Edmunds.com.
While both makes are widely popular, Ford has led Dodge in sales over the years. In 2014, Ford sold a total of 526,769 units of its F-150 light truck model, taking the number one position among all models of cars and trucks sold in the United States for that year. By contrast, the Ram sold 295,280 units of its 1500 model, placing 10th in U.S. auto sales for 2014. As of 2010, Dodge trucks began being marketed under the independent Ram manufacturer name. Both manufacturers are subsidiaries of Chrysler, and Ram directly inherited the former line of Dodge trucks.
Although both the F-150 and 1500 are equivalent light-duty trucks, there are subtle differences between the two. The entry-level 2015 Ram 1500 Tradesman is listed at $25,660 MSRP, with a maximum towing capacity of 7,950 pounds and rated at 17 city miles per gallon and 25 highway miles per gallon. The 2015 Ford F-150 XL is listed at $26,030 MSRP (slightly more than the Ram 1500), with a maximum towing capacity of 12,200 pounds, and rated at 18 city miles per gallon and 24 highway miles per gallon.