To determine a starting auction price for a used car on eBay Motors, a seller needs to discover the industry-accepted market value of the vehicle, then research current and previous selling prices of comparable cars on the site. The eBay Motors guide encourages sellers to set a realistic price.
The selling platform on eBay Motors provides pricing tips and search tools for finding completed vehicle listings, then offers pricing recommendations based on details provided by the seller in the new listing. Site users can also access a live help feature to communicate with an expert on vehicle listings.
Another tool for determining the industry-accepted value of a vehicle before setting the auction price is the online valuation tools from Kelley Blue Book or Edmunds, as recommended by CarsDirect. The valuation tools calculate a value based on things such as year, make, model, mileage, features and vehicle history.
The eBay Motors guide to pricing a vehicle recommends setting a reserve price equal to the amount the seller actually wants to receive in the end. The starting auction bid for the car can then be placed very low to encourage bidding to begin, without risking a final sale price that is unacceptable. A seller is not obligated to accept any amount lower than the set reserve price, according to eBay.