The Daytona Bike Week is typically held during the month of March and lasts for 10 days. The event is claimed to be attended by hundreds of thousands of bikers and, as of 2015, has been held for 75 years.
The Daytona Bike Week is generally attended by various motorcycle-related groups, including manufacturers, enthusiasts and suppliers. Product vendors can also reserve space in certain locations, such as Daytona's Main Street, to show their wares. Daytona also hosts an annual motorcycle event in October, which is called the Biketoberfest. This event is generally held over five days and is geared towards motorcycle riding enthusiasts.