Jaguar's official website allows consumers to build Jaguars by selecting a market and country, then choosing from available Jaguar models. Visitors to the website then choose interior and exterior designs, as well as Jaguar enhancement packs and accessories.
Select a market and country from the Jaguar website, then click on Build & Price. Select a model, style and sub-style of Jaguar, then click Build. Select from available exterior options for wheels, brakes, protection bars, roof and body colors. Next, choose from Jaguar interior finishes for the console and headlining, and choose from steering wheel types. Add any additional options such as upgraded floor mats, illuminated tread plates, space-saver spare tires and heated windshields with timers.
To finish building a Jaguar on the company's website, choose from interior and exterior packs, such as enhancement features around grilles and side power vents, increased luxury and technology, heated steering wheels and passenger seats, and extended leather. A pop-up notice appears if users choose features and packs that are not compatible, and they can make changes without starting over. View the Jaguar at any point in the building process by clicking on Summary. The Jaguar website allows visitors to download PDF files with pictures and specifications of the cars they have built.