As of 2015, car shoppers can check the current dealer stock at West Herr Ford in Hamburg, New York, by going to FordHamburg.com. Choosing either the New Inventory or Used Inventory selections on the menu bar loads a page with the current inventory.
The new vehicle inventory page displays the total number of vehicles matching the current selection criteria at the top. Shoppers can sort the results by year, price and miles per gallon by using a drop-down menu and refine the displayed inventory by selecting from a number of categories listed on the left side of the page. For example, consumers can choose their desired model, body style and color. Sliders are used to select a price range, and a bar graph shows the number of available vehicles at each price point.
In the center of the page, a panel displays each vehicle that matches the selected options. A picture and information about the car is displayed along with any special deals and offers. For more information, consumers can select a View Details button for each car, and several cars can be compared side by side by selecting a checkbox and clicking the Compare Selected button.
On the used vehicle inventory page, shoppers can choose options including the condition and mileage they are interested in and access the CARFAX report for each car.