Yamaha all-terrain vehicles can be found for sale on the Yamaha website and through user-powered sales sites such as eBay and Craigslist. Sites such as eBay and Craigslist list both new and used ATVs, while Yamaha sells only new vehicles.
The Yamaha website allows users to search the entire active line of Yamaha ATVs currently on sale. In addition to pictures of the models, there are also detailed descriptions of all the unique specifications of each model, such as engine power, steering options, tire size and paint color. Information about current sales and promotions is also displayed throughout the site, along with information about shipping costs and nearby dealers.
Yamaha also has a Build Your Own feature on the site that allows users to create a customized ATV based on all available models and options, as well as certain past models. For example, after entering the section, users are prompted to choose a base ATV model, such as the Viking VI, then select an available year. This launches a real-time customization tool that allows users to choose options for cargo, covers, electrical systems and more. Each option is reflected in a virtual ATV model that is displayed on the site.