The Dodge website, Dodge.com, allows customers to virtually build and price a new vehicle to their specifications, including color. By providing his ZIP code, the customer can search local inventory for a similar vehicle, or he can locate a dealer who can order the custom vehicle.
On Dodge.com, customers can choose from a variety of exterior and interior color options on a new vehicle. These options differ between vehicle models. After selecting the desired color, a customer can browse similar vehicles in his area to find a match. Customers can also find a local dealer to order the vehicle with the chosen color.