Sites such as Chevrolet.com, Autobytel.com. Ford.com and JaguarUSA.com allow users to design and price their own sports cars, as of 2015. The process involves starting with a base model and adding in different features and customizations, such as interior types, engine specifications and body color.
Chevrolet.com offers a tool for designing a customized 2015 Stingray that begins by prompting users to choose a body type of either a coupe or a convertible. The next step focuses on trim packages, such as 1LT package which includes different seat color options, manual or automatic transmission and eight-way adjustable power seating. Different trim packages contain different combinations of interior and mechanical features, with accompanying adjustments in pricing. The tool goes on to present options for wheels, specific engine options and accessories before presenting the user with the final model and estimated sale price.
Jaguar's tool begins by asking users to choose from different models of Jaguar, such as the XE, XJ or F-Type. Once a user picks a model, she is asked to choose a sub-model. For example, if she chooses the XE she then needs to choose between the standard XE, the XE R-Sport or the XE S. The tool then allows the user to pick different options for tires, body color, trim and engine customizations and see the relevant price.