As of 2015, Maserati offers a tool on its website that allows customers to build and price 11 models of hardtop and convertible Maserati cars. Visitors to the website can customize and price their vehicles based on a number of interior, exterior and additional equipment choices.
Maserati site visitors begin by choosing their preferred vehicle model before choosing exterior options related to the bodywork, wheels and brake calipers. The company offers several body colors at no additional charge and special colors that vary in price. It also gives users the option to select both standard and upgraded wheels. Maserati's interior options concern the vehicle's seating, trim, dashboards, steering wheels and carpeting. The company offers both free and upgraded options in each of these categories.
Visitors then choose from several optional packages and additional vehicle equipment. The company offers exterior equipment, such as extended chrome packages, car covers and miniskirts, as well as interior equipment, such as Bose premium sound systems, seat comfort packages, door sill covers and aluminum pedals. Pricing tool users then choose from safety options such as electrochromatic rear-view mirrors and tire pressure monitoring systems. Those using the Maserati vehicle builder can view the prices of their vehicles as they add options, and they receive totals that include base prices and the prices of the various personalization options while building their vehicles.