According to Olathe Toyota Parts, the best oil filters available are Wix, K&N and Toyota brand. This determination came after Olathe Toyota Parts tested 12 individual oil filters and compared them to see what filters collected the most debris and performed the best.
Wix and Toyota brand filters offer the most usable surface area, as opposed to standard filters. Good filters have strong canisters that can handle high oil pressure when the engine is cold. The material of the filter also needs to be strong enough to withstand extremely high temperatures without burning up or melting away. The best filters are capable of enduring all these conditions for longer periods of time.