Using a beverage holder in your vehicle lessens the risk of spills. Beverage holders also provide a secure place to place your cup or other items and allow quick and easy access to your beverage while driving.
While most cars typically come with beverage holders, Ultimate Cupholders creates high-quality alternate cup holders to replace a vehicle's standard cup holders or add cup holders to a car that does not already have them. The company states that it focuses on making a more convenient cup holder for drivers.
Reaching for items while driving can be dangerous, however, so drivers should avoid doing so when possible.