As of 2015, the price of Primewell tires range from approximately $90 up to $205 each through Firestone, based on the purchase of four tires. Pricing varies depending on the tire size, geographical location and retailer.
The Valera Touring tire for cars and minivans cost up to $90. The Primewell PS830/850, also for cars and minivans, are up to $98 each. The PS860, a performance all-season tire, costs $126. The Valera Sport AS, an ultra-high performance tire, is $136. The Valera H/T CUV/SUV highway all-season tire is $182, while the standard all-season is $192. Primewell light truck tires at Firestone include the Valera H/T LTR, priced at $195 each, and the Valera A/T LTR, priced at $205.