What is the average ownership period for a Mercedes?


Quick Answer

The average length of ownership for Mercedes-Benz vehicles is six years and three months as of 2016, according to a study conducted by Experian. The study also found that Mercedes-Benz and other luxury brands generally have shorter lengths of ownership than many others.

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Full Answer

Luxury vehicles are usually leased for three or four years, which is why luxury vehicles tend to have shorter lengths of ownership. Those with leased vehicles generally have higher brand loyalty, while drivers who own vehicles for longer periods are less likely to buy another vehicle of the same brand. This may be due to the fact that drivers who own vehicles for long periods do not take their cars in for service and, as a consequence, they don't maintain active relationships with the brand.

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