AutoAmigo powered by Univision is the automotive industry's first national U.S. bilingual car buying program for Hispanics. Spanish-speaking customers can go to the AutoAmigo website or download the mobile application to their smartphone to research vehicles.
The customer is directed to a Spanish-language call center where he is welcomed by the host of Univision Network's "Sabado Gigante." He is then connected to an automotive expert to gather information about the vehicle he currently owns and what kind of vehicle he is looking for. The automotive expert also preapproves users if possible and schedules appointments with a dealer who uses AutoAmigo. When the customer visits the dealer, the program manager uses the AutoAmigo application to scan and provide the customer with the retail price, the average market value and also the AutoAmigo price, which is set by the dealer.