Autotrader was created in 1997 in Atlanta, Georgia, and has become a top Internet resource for automotive purchases, sales and information. Cox Automotive, a subsidiary of Cox Enterprises, owns Autotrader. The company's software solutions simplify buying and selling motor vehicles. Autotrader's orange-colored icon represents optimism in the car-purchasing process.
The company assembles countless new and used vehicles from thousands of private sellers and dealerships, along with informative articles and research. The tools and data it makes available enable consumers, lenders and sellers to transact business with confidence and efficiency. An Autotrader feature sends prospective purchasers text or email alerts when new information is sent to their saved vehicle listings.