Dealers that want to advertise in Auto Trader for the British Columbia region are required to register for a free account on the website and validate a posted advertisement through either email or phone as of 2015. New dealer advertisements do not immediately appear on the site, as Auto Trader's moderation team is required to review every new posting. Once a dealer's advertisement is approved by Auto Trader, it takes approximately 30 minutes for it to appear on the website.
Dealers can specify that they are based in the British Columbia region. Users are able to find British Columbia-specific advertisements by using the search tool provided on AutoTrader.ca. In addition to limiting their search to a specific region, users can also use other search variables, such as a general distance limit, condition of vehicle, make, model and pricing.
Registered dealers are able to post free ads on Auto Trader and receive access to editing tools to create new ads as well as edit any existing ones. Dealers can also use their My Garage account to remove, renew and upgrade any expired ads. Auto Trader advertisements also feature an automatic phone-masking feature which lists a masked number that protects advertisers from potential scams and redirects any calls made to it directly to the advertiser.