You can develop a popular blog if it provides content that gathers interest from the online community. From the blog title to its structure, it takes several elements to make a share-worthy blog and keep it popular beyond its initial publication date.
- Approach the content with care
Do not just write about the first thing that comes to mind. Research intriguing stories on Google News, or develop a blog based on something you may have in common with other people, such as a hobby. Develop a niche first, and write quality content based on that.
- Craft a catchy title
Avoid boring titles that do not generate interest, such as "How to Lower Heating Bills." Instead, create a more captivating title: "5 Heating and Cooling Mistakes You Didn't Know You Were Making." Capture attention with the title, and pull readers into the blog with good content.
- Write the blog with good structure
Create a short introduction about the blog. Next, create the body. Separate the body with paragraphs that contain less than four or five sentences. Add bullet lists to break up the text. If you write a sales blog, end it with a call to action.
- Use search engine optimization techniques
Using search engine optimization, or SEO, helps propel your blog to the top of the search results. Insert keywords in the blog that people look for when searching online. If people search for "lower heating bills," add that keyword one to three times in your text.