The Whitepages website for Wisconsin is an easy-to-use tool to search for people's and businesses' contact information. To look up a person, the user searches for his first and/or last name and where he lives. For a business, he searches for the name or category of the business.
Whitepages is a provider of contact information for both people and businesses. Alex Algard, a student at Stanford University, founded the company in 1997. It has he largest database of contact information for American people. Beyond its contact lookup websites, it also produces mobile applications and sells data to businesses for activities such as verifying customer data.