Popular models of Flip Video cameras included the Flip Video UltraHD, MinoHD and SlideHD. Flip Video's first-generation Mino and Ultra cameras did not film in high definition.
The Flip Video Ultra was successfully launched in 2007. Its popularity led to Flip Video dominating 13 percent of the video camcorder market. The Flip Mino featured a smaller profile than the Ultra, although it used the same design and was not expensive. The SlideHD model featured a larger, 3-inch LCD touchscreen that users could position for easy video viewing. All Flip Video models included the company's FlipShare software for sharing and editing video.