The most popular websites for advertising property include Craigslist, HotPads, HomeAway and Rentals.com. Websites such as Lovely and Trulia charge a fee, but they provide more aggressive marketing. An alternative solution to advertising property is to create a custom website through a service such as IndepedentOwners.
Craigslist is one of the most popular classified listing services as of 2015. The amount of traffic it has on a daily basis puts it among the most effective marketing solutions online. However, it’s difficult to keep a property ad visible for the same reason, so users must post their ads frequently to maintain exposure.
HotPads provides its visitors with the option to register a new account that features functions such as saved searches and favorite listings. By adding a specific listing to favorites, a user gets notified the moment the status of the listing changes. The website also features a variety of search filters, allowing a user to customize his search query by focusing on specific details. HotPads utilizes geolocation to determine the area in which a user lives and provides property listings according to it.
When it comes to advertising property to travelers who want to take a vacation, HomeAway guarantees its users exposure to over 65 million visitors to its website per month. HomeAway charges its users either on an annual basis or per booking. The advantage of the latter option is that it doesn’t require an upfront payment.