A child uses a code that's found on a stuffed animal bought from an online or physical store to enter the website, is assigned an avatar based on that animal, and takes responsibility for caring for the virtual pet. Webkinz World is also a social platform open to young children.
Webkinz World allows children to learn about social networking by interacting with other users and playing games. To join the website, a child or parent purchases a Webkinz stuffed animal. As of 2015, these toys cost about $9 to $14. The child can input the code on the tag to "adopt" the animal and be given a home page on Webkinz World for the virtual pet.
Children can then play games to earn KinzCash to purchase the pet's basic needs, such as food and clothing. They can take the Webkinz to see a vet to get information on special care needed. Exercise and change of diet are some of the recommendations the vet makes. Membership expires after one year, but can be renewed by purchasing a new Webkinz. Every Webkinz purchased and registered on the site remains on the child's account.
There is no official screening to check if the users on the other end are children. Parents need to use this site with their kids to monitor interactions. Personal information should not be shared on the site.