Way2SMS is an Indian text messaging service that offers free messaging across India. The service is based in Hyderabad, India, and is funded almost entirely by advertisements.
Way2SMS was founded in 2006 by Raju Vanapala. It is compatible with text messaging, email and social media and is completely free. Way2SMS functions with all Indian mobile networks, but it is limited in that it only allows 140 characters per message.
Because Way2SMS interacts with multiple networks, it has become one of the most popular and widely used portals in India, ranking as the 34th best site in the country. The Way2SMS portal is the 509th most-visited site in the world. With 20 million users in 2011, the site served approximately 20 percent of Internet users in India.
In 2012, the company was purchased by ValueFirst. Since its creation, the company has begun providing several other services, namely Way2Movies, Way2Loans and Way2Gamez. Way2Movies provides news and information from Bollywood, Kollywood and Tollywood. Way2Loans assists users in finding the best financial deals. Way2Gamez offers over 1000 free online games. Although the company and service are based and used primarily in India, the official site reports that users from over 120 countries are registered.