Individuals can find surveys online by using a search engine with the keywords "online surveys" or "paid survey sites." It is also possible to find online surveys by logging on to websites of retail and department stores seeking feedback from potential and existing clients.
Online surveys can also be accessed by logging on and creating a profile with a research company, such as Pinecone Research, My Survey, MyPoints, SurveySpot and iPoll. Many research companies pay consumers for surveys completed or offer points that can be redeemed for prizes or cash. Some sites send individuals coupons or samples of products after completing online surveys in addition to cash payments forwarded to the surveyors.
Consumers who fill out online surveys are typically prompted to provide an e-mail address. Some research companies only offer screening surveys or surveys that are relevant to their demographics. Legitimate online survey websites do not charge consumers a fee.
People who fill out online surveys should be careful about providing personal and financial information to survey companies. Legitimate marketing firms only ask for opinions during surveys and should not require people to enter credit card information, identifiable details that can lead to identity theft or phone numbers of the individuals surveyed.