It is free to use Pinterest. Users need to register with the site to access its features. Users can use the site to upload, save, collect, organize and store pictures, videos and images, which are called pins.
During the initial sign-up, users are asked to submit a name, an age and interests. The user's responses to the interest questions allow Pinterest to recommend theme-base pinboards. If a user wants to follow a new pinboard, he can click on the Tastemaskers section on the main page to see a list of recommendations that are similar to the ones he are currently following.