In 2010, eBay, which owns Kijiji, renamed it to eBay Classifieds for the United States market. After loading ebayclassifieds.com, users enter their city or their ZIP code to find local classified listings. Areas are categorized by region, so people who enter a Central Florida ZIP code receive Orlando listings.
Kijiji was designed to compete with Craigslist, and it contains a similar list of categories; users can search for housing, items for sale, cars, job listings and other categories. However, eBay Classifieds is less popular in the United States, so users typically have fewer options, and many of the companies that place listings on eBay Classifieds also place listings on Craigslist.
However, eBay Classifieds offers a few advantages over Craigslist. While Craigslist makes it difficult to search for products in a particular price range, eBay Classifieds allows users to enter a minimum and maximum price and to search for other parameters. In addition, eBay Classifieds asks for more information relating to the product the seller is listing than Craigslist does. People and businesses selling vehicles, for example, are asked to input the vehicle's VIN, which makes it easier for buyers to look up information about the vehicle's service history. These more comprehensive listings help customers avoid having to send basic questions to sellers.