To use Google's free keyword tool, sign in to an AdWords account and select "Keyword Planner" from the list of tools. Users can then search for ad groups and keywords by entering them into the search bar.
In 2013, Google replaced its Keyword Tool with the AdWords Keyword Planner. Keyword Planner combines the features of the Keyword Tool and the AdWords Traffic Estimator tool, allowing users to research keywords for SEO purposes and plan campaigns to build web traffic. To use the free features of the Keyword Planner, use the following steps.
- Log in to an AdWords account
- Search for keyword ideas
- Filter keyword ideas
- View lists
Users must log in to a valid AdWords account to access the Keyword Planner. Users who do not have an AdWords account can create one.
Users can enter keyword ideas into the search bar to pull up a list of popular keywords and ad group ideas. They can also search lists of keywords by entering URLs or categories.
Users can filter their keyword ideas by location, language, network, competition, search volume or average cost per click.
Users can view keywords in a list form showing search volume and other essential statistics. They can also see them as a list of ad groups.