The McDonald's customer survey available on McDVoice.com asks questions about a customer's order, the accuracy of the order, satisfaction with a particular item or components thereof, the performance of the staff, and how likely a return visit is within the next 30 days, as of 2015. Contact information is also required, as is an open question on problem resolution if any problem is reported earlier in the survey.
The survey also inquires about items on promotion, such as "Have you heard of this particular option?" Finally, there are both general satisfaction requests as well as comparative questions asking the respondent to compare the McDonald's she visited with other locations in the area as well as competitors.
The survey consists primarily of multiple choice questions, with possible answers on a scale from "extremely satisfied" or "highly likely" to "extremely dissatisfied" or "probably not." There are generally five possible responses per question. The open question has space for a 1,200-character response.
The survey takes around five minutes to complete, though tablet and smartphone users may require a little more time to complete the questionnaire, as there is no mobile survey site as of 2015. Respondents must be at least 13 years old. The reward for completing the survey is a promotional offer printed on the receipt associated with the survey.