The type of questions that appear on the Jack in the Box guest survey may focus on topics such as the exact time and date of the customer's last visit, her ability to understand the menu, her experience ordering food and how she enjoyed her meal. The survey may also ask her about the condition of the establishment and if she has any suggestions for its improvement.
Jack in the Box guest surveys allow the company to collect a variety of information and feedback from its customers with the intent of recognizing the locations and employees excelling in the field and identifying areas that need change. The surveys take place on a dedicated website, JackListens.com, and require the customer to enter her language preference and a survey code that appears on the bottom of the receipt. The code allows the company to match the customer to a specific store and transaction, though the survey may also ask her to verify the time and date.
The contents of the survey may change over time, but they typically ask the customer to rate the quality of her experience at that specific location, focusing on the staff, the food and the environment. The survey may contain questions that require the customer to rate a statement on a scale with multiple values representing her satisfaction or the degree to which she agrees with the statement. The surveys also typically contain a final section where she may write any additional feedback about her experience.