The website of the Browning Arms Company for the North American market features news articles and information regarding various products, including firearms, knives and gun cases. The website also provides a glossary of technical terms related to hunting gear, contact information, manuals and a list of supported organizations.
As of 2015, the Browning home page includes brief overviews of multiple articles and a list of links leading to featured articles. Each product section includes a navigation menu that contains links to different types of the selected gear. For example, the Firearms section includes information about shotguns, rifles, pistols, rimfires and gun barrels. Each Info link next to the product designation leads to information about the product, methods of distribution, descriptions of specific parts and additional features such as the shooting systems and personalized engravings.
The Articles subsection lists more than 400 articles ordered by date of release, and the glossary covers explanations of more than 160 technical terms. The website also features an archive of press releases that introduce new products and include short descriptions and suggested retail prices. The Support section provides information about employment opportunities, including the duties and experience requirements for specific positions, answers to the most common questions, and information regarding firearm safety, product recall and programs such as Project ChildSafe.