Iwanna provides classifieds for goods, services, real estate and jobs, as well as community announcements. Goods sold on Iwanna include appliances, vehicles, furniture and clothing. Because ads are submitted by users, the exact content available in the Hickory, North Carolina area varies.
Iwanna serves select regions of North Carolina and South Carolina. It has three different offices: its western North Carolina office in Asheville, North Carolina; its upstate South Carolina office in Greenville, South Carolina and its Western Piedmont office in Hickory, North Carolina. Iwanna prints a weekly paper that offers the same classified ads found on its website.
The Western Piedmont edition found in Hickory is an independently owned franchise. The other two Iwanna editions are owned by the Fayetteville Publishing Company. Iwanna publishes the magazines Sophie and I Do in addition to its classified ads. Sophie is a regional women's magazine; I Do is a wedding magazine.
Iwanna's weekly edition is over 300 pages long, and has been in print since 1976. The franchised edition based in Hickory has been in print since 1980. Its online edition has been available since 1999. Iwanna claims to be the most widely read weekly shopping guide in the areas it services.