As of 2015, the four highest-rated TV manufacturers are Sony, Samsung, LG and Panasonic. All of these brands provide TVs with excellent picture quality, high reliability and a wide array of features.
Consumer Reports has issued blanket recommendations of all four of the highest-rated TV manufacturers, including models it has not specifically reviewed. These brand recommendations have gone unchanged for several years.
Based solely on picture quality, LG's OLED-based TVs are the best-reviewed on the market. OLED is a newer technology that offers a brighter picture than LED and a higher contrast ratio. OLED screens also use less power and have a wider field of view. However, OLED TVs are more expensive than LED TVs, and LG is currently the only major manufacturer making full-size OLED TVs.
Because the LED TVs made by Sony, Samsung, LG and Panasonic all possess roughly equivalent picture quality and reliability, choosing between them requires comparing their specific features. Customers looking for a smart TV should try a few in-store to determine which interface is most comfortable. For customers planning to connect multiple devices to the TV, the number of inputs on the device is crucial.
At the budget end of the spectrum, Vizio and Sharp receive generally positive reviews. Other TV brands, including Insignia, Toshiba, JVC, Philips and Sanyo, have received mixed reviews, as of 2015.