A Tumblr girl is one who showcases her fashion, beauty and lifestyle on Tumblr. Tumblr girls often have a large following, cultivating followers by regularly posting pictures of themselves in unique clothing and flattering poses. They also favor inspirational quotations.
A typical Tumblr girl seeks to set herself apart from other posters on Tumblr. While there are certain features common among these girls, including the fashion trends of high-waisted shorts, large glasses, floral prints and carefully-crafted eye makeup, they each desire to create a unique self-image. They achieve this identity by frequently changing hairstyles, shopping in little-known thrift shops or vintage boutiques and taking chances with uncommon clothing choices.